Formal and Informal Sources Effecting Consumer Buying Behavior: a Comparative Study of Waird and Telnor Cellular Companies Peshawar Pakistan - Shahzad Khan - Books - LAP LAMBERT Academic Publishing - 9783846511046 - September 26, 2011
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Shahzad Khan
Formal and Informal Sources Effecting Consumer Buying Behavior: a Comparative Study of Waird and Telnor Cellular Companies Peshawar Pakistan

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This book is a research work on telecom sector of Pakistan. it is a comparative study of two cellular companies Warid and Telenor Pakistan. After using a product user has a perception about the product and can express his opinion on others. These expressions are unpaid and unplanned and are known as informal sources. On the other hand formal paid and planned. These are advertisement, sales promotion etc. The main objective of this research is to find out the behavior of consumers when they come across formal and informal sources of communication, which source effects their buying behavior most positively or negatively.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 26, 2011
ISBN13 9783846511046
Publishers LAP LAMBERT Academic Publishing
Pages 76
Dimensions 150 × 5 × 226 mm   ·   131 g
Language German  

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