What You See? Value or ...?: a Study of Life Values and Lifestyles, and Attractiveness of Consumers Towards Advertising Posters with Value Appeals - Regzedmaa Bayar - Books - LAP LAMBERT Academic Publishing - 9783846505960 - September 26, 2011
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Regzedmaa Bayar
What You See? Value or ...?: a Study of Life Values and Lifestyles, and Attractiveness of Consumers Towards Advertising Posters with Value Appeals

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This research is investigated a relationship between life values and attitude towards advertising, which included life value appeals. People?s life values based on Kahle scale of eight items and their attitudes about advertising posters are created ourselves. The research?s results have highlighted practical implications for advertisers and marketers, so that they can understand consumer behavior towards advertising. Especially in today?s world of booming advertisement industry, as such they are able to make more efficient their advertising, not to overdo nor underestimate its effects on customers.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 26, 2011
ISBN13 9783846505960
Publishers LAP LAMBERT Academic Publishing
Pages 76
Dimensions 150 × 5 × 226 mm   ·   131 g
Language German  

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