Brand Loyalty and Telecommunication Sector: a Study on Telecommunication Sector of Pakistan - Noor Ul Ain Nawaz - Books - LAP LAMBERT Academic Publishing - 9783846503881 - September 27, 2011
In case cover and title do not match, the title is correct

Noor Ul Ain Nawaz
Brand Loyalty and Telecommunication Sector: a Study on Telecommunication Sector of Pakistan

Get an email once the item is available
Do you have a profile? Log in
Get notified about new Noor Ul Ain Nawaz releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

This book provides a broad view of brand loyalty by proposing a model and testing its potential antecedents. Brand loyalty is receiving great deal of attention in telecommunication sector. So there is a need of introducing comprehensive framework of brand loyalty construct. As customer retention is critical for strategists in dynamic world of telecommunication sector. So it is important for operators to devise well-structured customer loyalty programs for protecting the customers? base line.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 27, 2011
ISBN13 9783846503881
Publishers LAP LAMBERT Academic Publishing
Pages 56
Dimensions 150 × 3 × 226 mm   ·   102 g
Language German  

See all of Noor Ul Ain Nawaz ( e.g. Paperback Book )