Marketing Strategies in the UK Classical Music Business: an Examination into Changes in the Classical Music Business Since 1989 - Marius Carboni - Books - LAP LAMBERT Academic Publishing - 9783845475561 - October 26, 2011
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Marius Carboni
Marketing Strategies in the UK Classical Music Business: an Examination into Changes in the Classical Music Business Since 1989

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An overview of how the classical music industry has changed the way it has operated since 1989 with a particular look at marketing and online trade. Details of specific marketing campaigns, examples of online campaigns and interviews with key people in the music industry are included. The author draws on his experience in the classical music sector, especially within the recording, marketing and broadcasting fields.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 26, 2011
ISBN13 9783845475561
Publishers LAP LAMBERT Academic Publishing
Pages 212
Dimensions 150 × 12 × 226 mm   ·   334 g
Language German  

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