The Principles of Advertising: Concepts and Trends in Advertising - Nelson Okorie - Books - LAP LAMBERT Academic Publishing - 9783845471631 - September 22, 2011
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Nelson Okorie
The Principles of Advertising: Concepts and Trends in Advertising

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Advertising is at the heart of any business success. Successful advertising is all about building a connection between a brand and its consumers. The primary mission of advertisers is to reach prospective customers and influence their awareness, attitudes and buying behavior. This book expounds on the principles and practices of advertising in a modern society. It also expounds on the rudiments of advertising as well as the contemporary trends and strategies in the advertising industry. This book will be advantageous to brand communication and integrated marketing communication students and experts.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 22, 2011
ISBN13 9783845471631
Publishers LAP LAMBERT Academic Publishing
Pages 136
Dimensions 150 × 8 × 226 mm   ·   221 g
Language German  

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