Javed Khatri

Dare to "Think" More: a Linguistic Approach to Advertisements Javed Khatri

The present work deals with the advertisements of Visual Media. The work provides an analysis of the advertisements from India. Linguistics stylistics and Semiology have been used as a tool for the analysis. The work basically exposes the political stance of the advertisement, 'enjoyment' and 'necessity' has been blurred. Everything is projected as the necessity of our life, which is in fact, nor even a requirement. The advertisements try to develop a new culture in our society which is fruitful to the campaigners only. They not just project their product, but also tell us how and why to use it. The work provides reasons against the advertisements which are trying to encroach our privacy and independence.