How Apoteket Ab Can Retain Its Customers After De-regulation?: a Case Study - Saqib Saeed Khan - Books - LAP LAMBERT Academic Publishing - 9783845433677 - September 30, 2011
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Saqib Saeed Khan
How Apoteket Ab Can Retain Its Customers After De-regulation?: a Case Study

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To study how Apoteket AB can retain its customers after the government decision to implement de-regulation in Swedish pharmaceutical market. Apoteket AB was the only state-owned pharmacy for more than 38 years but now they are in competition with other pharmacy operators including supermarkets and gas stations. The main purpose of this study is to find out those vital factors which are important to customers in selecting pharmacy operators for buying prescription and non-prescription products.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2011
ISBN13 9783845433677
Publishers LAP LAMBERT Academic Publishing
Pages 100
Dimensions 150 × 6 × 226 mm   ·   167 g
Language German  

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