Yazykovaya Igra V Polikodovom Reklamnom Tekste: Monografiya - Lyudmila Isaeva - Books - LAP LAMBERT Academic Publishing - 9783845432977 - August 18, 2011
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Lyudmila Isaeva
Yazykovaya Igra V Polikodovom Reklamnom Tekste: Monografiya Russian edition

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Ob"ekt issledovaniya ? yazykovaya igra kak rechevaya strategiya v polikodovom reklamnom tekste. Predmet issledovaniya ? funktsii yazykovoy igry v polikodovom reklamnom diskurse. Osnovnoe vnimanie udelyaetsya refreymingu kak destruktivnoy funktsii yazykovoy igry, lezhashchey v osnovanii persuaziva kak kosvennogo rechevogo akta, naibolee chasto realizuemogo v reklamnoy deyatel'nosti. V monografii utochneny vazhneyshie parametry igrovogo reklamnogo diskursa, kharakteristiki persuaziva kak bazovogo dlya reklamnoy praktiki rechevogo akta. Materialy i vyvody issledovaniya mogut byt' vostrebovany v prakticheskoy deyatel'nosti reklamnykh agentstv i spetsialistov po razrabotke marketingovykh strategiy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 18, 2011
ISBN13 9783845432977
Publishers LAP LAMBERT Academic Publishing
Pages 104
Dimensions 150 × 6 × 226 mm   ·   173 g
Language German  

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