Gram Bima "Rural Insurance" - Arnab Bandyopadhyay - Books - LAP LAMBERT Academic Publishing - 9783845419213 - July 21, 2011
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Arnab Bandyopadhyay
Gram Bima "Rural Insurance"

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Project Gram Bima elaborates on the present state of affairs of the Insurance Sector. The market scenario in the hinterlands are actually wooing brands and big companies to venture in to their territory. From a writeup of Pradip Kashyap, CEO of OrgMart, it was evident that it was the rural markets that saved India in the time of Recession. Eminent Professor Dr. C. K. Prahlad also indicated the importance of Marketing at the bottom of the Pyramid through his book "Fortune at the bottom of the Pyramid". This work is a primary research to support the fact that the rural markets can no longer be ignored.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 21, 2011
ISBN13 9783845419213
Publishers LAP LAMBERT Academic Publishing
Pages 60
Dimensions 152 × 229 × 4 mm   ·   107 g
Language German  

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