Diskursivnye Formy Reklamy: Pryamaya, Kosvennaya, Skrytaya - Elina Valer'evna Bulatova - Books - LAP LAMBERT Academic Publishing - 9783845418841 - August 4, 2011
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Elina Valer'evna Bulatova
Diskursivnye Formy Reklamy: Pryamaya, Kosvennaya, Skrytaya Russian edition

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Nastoyashchaya monografiya znakomit chitatelya s osnovnymi formami organizatsii reklamnoy kommunikatsii (pryamoy, kosvennoy i skrytoy) i spetsifikoy reklamnykh tekstov: ikh strukturoy, zhanrovym sostavom, osobennostyami vyrazitel'noy organizatsii, - a takzhe s tipichnymi pogreshnostyami organizatsii reklamnogo diskursa. Vybor odnoy iz ukazannykh kommunikativnykh form imeet printsipial'noe znachenie dlya organizatsii reklamnogo diskursa, poskol'ku zadannaya im model' vliyaniya na adresata (otkrytoe vozdeystvie ili manipulyatsiya) diktuet tipichnye mekhanizmy etogo vliyaniya, opredelyaet osobennosti tekstoporozhdeniya i tekstovospriyatiya. Monografiya prednaznachena dlya filologov, zhurnalistov, spetsialistov v oblasti svyazey s obshchestvennost'yu i reklamy, a takzhe vsekh interesuyushchikhsya problemami reklamnoy kommunikatsii.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 4, 2011
ISBN13 9783845418841
Publishers LAP LAMBERT Academic Publishing
Pages 292
Dimensions 150 × 17 × 226 mm   ·   453 g
Language German  

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