Angloyazychnyy Professional'nyy Zhargon: V Nemetskom Reklamnom Mediadiskurse - Mariya Banshchikova - Books - LAP LAMBERT Academic Publishing - 9783845418056 - August 9, 2011
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Angloyazychnyy Professional'nyy Zhargon: V Nemetskom Reklamnom Mediadiskurse Russian edition


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V monografii analiziruyutsya lingvopragmaticheskie i sotsiolingvisticheskie osobennosti zaimstvovannykh angloyazychnykh professionalizmov kak komponenta professional'nogo zhargona v nemetskom reklamnom mediadiskurse. Avtorami byl razrabotan kompleks indikatorov dlya vydeleniya professionalizmov iz nemetskogo reklamnogo mediadiskursa, poskol'ku naryadu s razvitiem professional'noy kommunikatsii poyavlyaetsya neobkhodimost' izucheniya spetsial'noy leksiki i terminologii, ispol'zuemykh v razlichnykh professional'nykh sferakh. V rabote takzhe rassmatrivaetsya vopros o meste professional'nykh yazykov v obshchey sisteme yazyka, ob ikh sootnoshenii s literaturnym yazykom: priznayutsya li oni kak funktsional'naya raznovidnost', yavlyayutsya vidom sotsiolekta, ili vkhodyat v sostav literaturnogo yazyka, t.k. izmeneniya v obshchestve i yazyke v usloviyakh globalizatsii posluzhili prichinoy izucheniya form yazyka, napravlennykh na razlichnye professional'nye sfery.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 9, 2011
ISBN13 9783845418056
Publishers LAP LAMBERT Academic Publishing
Pages 184
Dimensions 150 × 11 × 226 mm   ·   292 g
Language German