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Angloyazychnyy Professional'nyy Zhargon: V Nemetskom Reklamnom Mediadiskurse Mariya Banshchikova Russian edition
Angloyazychnyy Professional'nyy Zhargon: V Nemetskom Reklamnom Mediadiskurse
Mariya Banshchikova
V monografii analiziruyutsya lingvopragmaticheskie i sotsiolingvisticheskie osobennosti zaimstvovannykh angloyazychnykh professionalizmov kak komponenta professional'nogo zhargona v nemetskom reklamnom mediadiskurse. Avtorami byl razrabotan kompleks indikatorov dlya vydeleniya professionalizmov iz nemetskogo reklamnogo mediadiskursa, poskol'ku naryadu s razvitiem professional'noy kommunikatsii poyavlyaetsya neobkhodimost' izucheniya spetsial'noy leksiki i terminologii, ispol'zuemykh v razlichnykh professional'nykh sferakh. V rabote takzhe rassmatrivaetsya vopros o meste professional'nykh yazykov v obshchey sisteme yazyka, ob ikh sootnoshenii s literaturnym yazykom: priznayutsya li oni kak funktsional'naya raznovidnost', yavlyayutsya vidom sotsiolekta, ili vkhodyat v sostav literaturnogo yazyka, t.k. izmeneniya v obshchestve i yazyke v usloviyakh globalizatsii posluzhili prichinoy izucheniya form yazyka, napravlennykh na razlichnye professional'nye sfery.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 9, 2011 |
| ISBN13 | 9783845418056 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 184 |
| Dimensions | 150 × 11 × 226 mm · 292 g |
| Language | German |
See all of Mariya Banshchikova ( e.g. Paperback Book )