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Marketingovoe Upravlenie Kachestvom Gostinichnykh Uslug Asya Maigova Russian edition
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Marketingovoe Upravlenie Kachestvom Gostinichnykh Uslug
Asya Maigova
Tsel' raboty:razvitie teoriticheskikh i metodologicheskikh osnov sovershenstvovaniya upravleniya gostinichnym predpryatiem na osnove orientirovannogo na klientov marketingovogo podkhoda k povysheniyu kachestva obsluzhivaniya. V rabote rassmotreny osnovnye opredeleniya kachestva tovarov i uslug , a takzhe osnovopologayushchie printsipy sistemy upravleniya kachestvom ISO ,raskryta marketingovaya sushchnost' etikh printsipov. Sformulirovana kontseptsiya marketingovogo upravleniya kachestvom uslug gostepriimstva ,razrabotana ee model' i opredeleny osnovnye elementy na osnove izmereniya vosprinimaemogo kachestva. Razrabotan algoritm realizatsii orientirovannogo na klientov podkhoda k upravleniyu kachestvom gostinichnogo obsluzhivaniya. Razrabotany metodicheskie podkhody k sozdaniyu i realizatsii meropriyatiy vnutrennego marketinga,zaklyuchayushchegosya vo vnedrenii informatsionnoy sistemy obsluzhivaniya klientov i sistemy obucheniya personala front-linii i back-liniii gostinichnogo kompleksa. Razrabotany konkretnye rekomendatsii v issledovanii printsipov realizatsii marketingovogo upravleniya kachestvom gostinichnykh uslug ,orietirovannoy na povyshenie konurentosposobnosti malykh prdpriyatiy.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 22, 2012 |
| ISBN13 | 9783845417981 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 156 |
| Dimensions | 150 × 9 × 225 mm · 250 g |
| Language | German |
See all of Asya Maigova ( e.g. Paperback Book )