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Cadbury "An Anchor in the Sea of Confectioneries": a Marketing Case Study on Cadbury India Limited Alpesh Leua
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Cadbury "An Anchor in the Sea of Confectioneries": a Marketing Case Study on Cadbury India Limited
Alpesh Leua
The core purpose of the Cadbury?s existence is ?working together to create brands that people love?. At Cadbury-Schweppes, the teams collaborate and work to convert products into brands. Cadbury India Limited (CIL), as a part of UK based Cadbury Schweppes Group began its operations in 1948 by importing chocolates and then re-packing them before distribution in the Indian market. After 59 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune), Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkata and Chennai). The corporate office is in Mumbai.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 2, 2012 |
| ISBN13 | 9783845411071 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 96 |
| Dimensions | 150 × 6 × 226 mm · 161 g |
| Language | German |
