Tell your friends about this item:
Hiv / Aids and the Media: an Analysis of Selected Zimbabwe Broadcasting Corporation Television Advertisements Darmarris Kaguda
Ordered from remote warehouse
Our customers say:
Hiv / Aids and the Media: an Analysis of Selected Zimbabwe Broadcasting Corporation Television Advertisements
Darmarris Kaguda
HIV/AIDS: A Critical Discourse Analysis of selected Zimbabwe broadcasting Corporation Television Advertisements that deal with HIV/AIDS issues is a book that examines the communicative strategies used in addressing destigimatisation, protection against HIV/AIDS, prevention of mother to child transmission, HIV/AIDS transmission modes and abstinence from pre-marital sex. It uses CDA as an analysis tool. It establishes that language is persuasively used in the adverts to destigmatise HIV/AIDS, inform the audience about HIV/AIDS transmission and protection. It also encourages behaviour change and instills confidence in those living with HIV/AIDS to live positively. The book will be useful to students of language and advertising discourse.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 5, 2011 |
| ISBN13 | 9783844398427 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 116 |
| Dimensions | 150 × 7 × 225 mm · 191 g |
| Language | German |
See all of Darmarris Kaguda ( e.g. Paperback Book )