Povyshenie Effektivnosti Reklamy: V Sisteme Marketingovykh Kommunikatsiy Gostinichnogo Biznesa - Anisa Al'-sendi - Books - LAP LAMBERT Academic Publishing - 9783844359664 - July 11, 2011
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Anisa Al'-sendi
Povyshenie Effektivnosti Reklamy: V Sisteme Marketingovykh Kommunikatsiy Gostinichnogo Biznesa Russian edition

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Problema effektivnosti reklamy predpriyatiy industriigostepriimstva aktual'na potomu, chto pri sovremennomaktivnom proniknovenii na rynok global'nykh setey,otechestvennomu gostinichnomu biznesu prikhoditsyaizyskivat' novye vozmozhnosti narashchivaniya svoegopotentsiala. Neobkhodimost' vyzhivaniya v usloviyakh rynkai sootvetstviya mezhdunarodnym standartampredopredelyaet postoyannyy poisk preimushchestv,sposobnykh stat' faktorami konkurentosposobnosti. Vetoy situatsii nauchno obosnovannyy, no v to zhe vremyatvorcheskiy podkhod k sozdaniyu reklamy mozhet obespechit'povyshenie effektivnosti funktsionirovaniya predpriyatiyindustrii gostepriimstva. Takim obrazom, v usloviyakhaktivno razvivayushchegosya rynka gostepriimstva,vnedrenie metodik otsenki effektivnosti reklamy,razrabotannykh spetsial'no dlya gostinichnykh predpriyatiymozhet stat' vazhnym faktorom uspeshnoy konkurentsii irazvitiya, privlecheniya novykh klientov i uluchsheniyaimidzha gostinitsy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 11, 2011
ISBN13 9783844359664
Publishers LAP LAMBERT Academic Publishing
Pages 168
Dimensions 150 × 10 × 225 mm   ·   268 g
Language German  

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