Sistema Kommunikatsionnogo Audita: Opyt Vnedreniya V Fmcg-kompanii - Andrey Malafeev - Books - LAP LAMBERT Academic Publishing - 9783844358421 - July 6, 2011
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Andrey Malafeev
Sistema Kommunikatsionnogo Audita: Opyt Vnedreniya V Fmcg-kompanii Russian edition

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Eta rabota posvyashchena opisaniyu opyta vnedreniya kompleksnoy sistemy otsenki effektivnosti kommunikatsionnoy deyatel'nosti v krupnoy FMCG-kompanii. Rabota imeet sleduyushchuyu logicheskuyu strukturu: Obshchiy i chastnyy analiz (teoreticheskaya chast') ? rassmotrenie otdel'nykh storon i svoystv kommunikatsionnoy deyatel'nosti krupnykh kompaniy i obshchey spetsifiki otsenki effektivnosti kommunikatsionnoy deyatel'nosti opredelenie stepeni primenimosti obshchikh kriteriev otsenki effektivnosti k chastnomu prakticheskomu primeru; Modelirovanie (proektnaya chast') ? svedenie v edinoe tseloe poluchennykh rezul'tatov i formulirovanie proekta po izmereniyu effektivnosti kommunikatsionnoy deyatel'nosti; Obobshchenie (vyvody i rekomendatsii) ? formirovanie predlozheniy po prakticheskomu primeneniyu sistemy otsenki effektivnosti kommunikatsiy. Kniga budet polezna studentam spetsial'nosti "Svyazi s obshchestvennost'yu", sotrudnikam kommunikatsionnykh agentstv i rabotnikam podrazdeleniy po svyazyam s obshchestvennost'yu v kompaniyakh raznykh sfer biznesa.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 6, 2011
ISBN13 9783844358421
Publishers LAP LAMBERT Academic Publishing
Pages 104
Dimensions 150 × 6 × 225 mm   ·   173 g
Language German  

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