Formirovanie Brenda Universiteta: Sravnitel'nyy Analiz Opyta Rossii I Velikobritanii - Aleksey Fabristov - Books - LAP LAMBERT Academic Publishing - 9783844355772 - July 1, 2011
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Aleksey Fabristov
Formirovanie Brenda Universiteta: Sravnitel'nyy Analiz Opyta Rossii I Velikobritanii Russian edition

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Vedushchie universitety mira s kontsa 1980-kh godovprimenyayut v upravlenii razlichnye marketingovyestrategii. Interes k brendingu universitetov naZapade byl prodiktovan rasshireniem global'nogo rynkavysshego obrazovaniya, poyavleniem natsional'nykh, a zatemi mezhdunarodnykh akademicheskikh reytingov. Sovremennyeusloviya trebuyut primeneniya novykh metodov irossiyskimi universitetami. Odnako vozmozhnostiprimeneniya marketingovykh i kommunikatsionnykhinstrumentov mogut znachitel'no razlichat'sya na raznykhnatsional'nykh rynkakh. Avtor pytaetsya sformulirovat'teoreticheskie osnovy kontseptsii brenda universiteta vRossii i predlozheniya po prakticheskomu primeneniyu etoykontseptsii rossiyskimi universitetami. Kniga rekomenduetsya spetsialistam po marketinguobrazovatel'nykh uslug i upravleniyu v sfere vysshegoobrazovaniya, a takzhe prepodavatelyam i studentamsootvetstvuyushchikh spetsial'nostey.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 1, 2011
ISBN13 9783844355772
Publishers LAP LAMBERT Academic Publishing
Pages 64
Dimensions 150 × 4 × 225 mm   ·   113 g
Language German  

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