Marketing Tekhnologicheskikh Tovarov: Kak Zarabotat' Na Kommertsializatsii Tekhnologiy - Yana Matkovskaya - Books - LAP LAMBERT Academic Publishing - 9783844355024 - June 15, 2011
In case cover and title do not match, the title is correct

Yana Matkovskaya
Marketing Tekhnologicheskikh Tovarov: Kak Zarabotat' Na Kommertsializatsii Tekhnologiy Russian edition

Price
HK$ 499
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Sep 15 - 21
Get notified about new Yana Matkovskaya releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Monografiya posvyashchena issledovaniyu marketinga tekhnologicheskikh tovarov. Analizu podvergaetsya teoreticheskaya konstruktsiya tekhnologii i ee transformatsiya v tovar. Issleduyutsya osobennosti tekhnologiy i sovremennogo rynka tekhnologiy, predlagaetsya metodologiya marketinga tekhnologicheskikh tovarov, vklyuchayushchaya ego razrabotku, formirovanie kompleksa marketinga i metodiku otsenki effektivnosti marketingovoy deyatel'nosti po kommertsializatsii innovatsiy. Nauchnoe izdanie rekomenduetsya dlya sub"ektov tekhnologicheskikh rynkov, venchurnykh kompaniy, spetsialistov po innovatsionnomu marketingu, innovatsionnomu menedzhmentu, a takzhe dlya prepodavateley ekonomicheskikh distsiplin, aspirantov i doktorantov. Mozhet byt' ispol'zovano v uchebnom protsesse pri prepodavanii distsiplin: marketing, marketingovye kommunikatsii, pablik rileyshnz, innovatsionnyy marketing, innovatsionnyy menedzhment, kommertsializatsiya innovatsiy, marketingovoe konsul'tirovanie i dr.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 15, 2011
ISBN13 9783844355024
Publishers LAP LAMBERT Academic Publishing
Pages 200
Dimensions 150 × 12 × 225 mm   ·   316 g
Language German  

See all of Yana Matkovskaya