Formirovanie Torgovoy Marki Organizatsii Lakokrasochnoy Promyshlennosti: Integrirovannyy Podkhod Formirovaniya Torgovoy Marki Kak Faktora ... Promyshlennosti - Danil Bashmakov - Books - LAP LAMBERT Academic Publishing - 9783844352177 - July 27, 2011
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Danil Bashmakov
Formirovanie Torgovoy Marki Organizatsii Lakokrasochnoy Promyshlennosti: Integrirovannyy Podkhod Formirovaniya Torgovoy Marki Kak Faktora ... Promyshlennosti Russian edition

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Kniga predstavlyaet soboy dissertatsionnoe issledovanie 2006 goda na soiskanie uchenoy stepeni kandidata ekonomicheskikh nauk po spetsial'nosti "Ekonomika i upravlenie narodnym khozyaystvom". V knige predstavleny problemy i resheniya formirovaniya torgovoy marki kak faktora konkurentosposobnosti organizatsii na primere lakokrasochnoy promyshlennosti. V sovremennykh usloviyakh stanovleniya global'nogo rynka neredko imenno torgovaya marka stanovitsya edinstvennym effektivnym sredstvom spaseniya natsional'nykh organizatsiy v ikh prostivostoyanii mezhdunarodnym kompaniyam-gigantam. Effektivnost' zhe torgovoy marki vyrazhena v formirovanii potrebitel'skogo otnosheniya k organizatsii, kotoroe opredelyaet reshayushchie parametry potrebitel'skogo sprosa na ee tovary. V svyazi s etim v knige raskryvayutsya voprosy o funktsional'nykh svoystvakh torgovoy marki, kontseptual'nykh polozheniyakh i mekhanizme ee formirovaniya na osnove integrirovannogo podkhoda.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 27, 2011
ISBN13 9783844352177
Publishers LAP LAMBERT Academic Publishing
Pages 152
Dimensions 150 × 9 × 226 mm   ·   244 g
Language German  

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