Comparing Brand Personality Measures: an Empirical Study of Geuens et Al.'s and Aaker's Scales - Anastasia Alpatova - Books - LAP LAMBERT Academic Publishing - 9783844333121 - December 23, 2011
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Anastasia Alpatova
Comparing Brand Personality Measures: an Empirical Study of Geuens et Al.'s and Aaker's Scales

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Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 23, 2011
ISBN13 9783844333121
Publishers LAP LAMBERT Academic Publishing
Pages 100
Dimensions 150 × 6 × 226 mm   ·   167 g
Language German  

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