A Comparative Analysis of Four Chanel Advertisements: Branding Through 100 Years - Britt Lerhard Jakobsen - Books - LAP LAMBERT Academic Publishing - 9783844320343 - March 16, 2011
In case cover and title do not match, the title is correct

Britt Lerhard Jakobsen
A Comparative Analysis of Four Chanel Advertisements: Branding Through 100 Years

Get an email once the item is available
Do you have a profile? Log in
Get notified about new Britt Lerhard Jakobsen releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

This book is an academic dedication to one of history's greatest fashion houses. Coco Chanel and the 100 years anniversary of the brand have been a great inspiration for the authors. The book is based on a comparative analysis of four Chanel advertisements and examines whether Chanel's branding strategies have changed through the years and how. Furthermore, the book contains a discussion of possible changes in Chanel's branding and accounts for which group of segmentation the Chanel customers belong to.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 16, 2011
ISBN13 9783844320343
Publishers LAP LAMBERT Academic Publishing
Pages 64
Dimensions 226 × 4 × 150 mm   ·   113 g
Language German  

See all of Britt Lerhard Jakobsen ( e.g. Paperback Book )