Branding Technical Services - a Case Study on Sweco's Brand - Suleyman Serhanoglu - Books - LAP LAMBERT Academic Publishing - 9783844319989 - May 16, 2011
In case cover and title do not match, the title is correct

Suleyman Serhanoglu
Branding Technical Services - a Case Study on Sweco's Brand

Price
HK$ 363
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 10 - 16

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

The economical structure has faced a great change during the last decades; the service industry has grown into a dominant force in the developed countries. Therefore, the concept of services marketing is relatively new. Although more and more service companies are realizing the importance of marketing and branding, there are still technical service companies that has not adapted the concept. The consultancy firm SWECO, which will serve as a case study, is one of them.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 16, 2011
ISBN13 9783844319989
Publishers LAP LAMBERT Academic Publishing
Pages 68
Dimensions 150 × 4 × 226 mm   ·   119 g
Language German  

See all of Suleyman Serhanoglu ( e.g. Paperback Book )