A Theory of Value for All-inclusive Vacations: a Theory of Value for All-inclusive Vacations: Modelling the Cruise Vacation Experience - Teoman Duman - Books - LAP LAMBERT Academic Publishing - 9783844312737 - May 4, 2011
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Teoman Duman
A Theory of Value for All-inclusive Vacations: a Theory of Value for All-inclusive Vacations: Modelling the Cruise Vacation Experience

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Consumers today are more value conscious than ever before. Understanding what defines value for consumers is key for business success. This book expands the value models for all-inclusive travel products. Both rational and experiential factors are investigated to frame value perceptions of cruise vacatiners. A deeper understanding of how pleasure travelers value or undervalue vacation products can help the pleasure travel industry to design and produce products that are more suited to the needs of vacationers.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 4, 2011
ISBN13 9783844312737
Publishers LAP LAMBERT Academic Publishing
Pages 192
Dimensions 150 × 11 × 226 mm   ·   304 g
Language German  

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