Managing Customer Profitability in a Saturated and Competitive Market: a Systematic Approach - Wei-kuo Hong - Books - LAP LAMBERT Academic Publishing - 9783844307399 - February 11, 2011
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Wei-kuo Hong
Managing Customer Profitability in a Saturated and Competitive Market: a Systematic Approach

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In a saturated and competitive market, the dynamic nature of customers' behavior increases the unsteadiness and unpredictability of customer profitability, making marketing planning and tactics development inefficient and ineffective. This book provides a framework of Customer Profitability Management (CPM) and its implementation that enables a firm to be more responsive to customer needs and facilitates the growth of customer equity.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 11, 2011
ISBN13 9783844307399
Publishers LAP LAMBERT Academic Publishing
Pages 92
Dimensions 225 × 6 × 150 mm   ·   155 g
Language German  

See all of Wei-kuo Hong ( e.g. Paperback Book )