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Internal Marketing and Strategy Implementation: the Impact of Internal Marketing Practices on Employees Satisfaction and Commitment in Implementing Firms Strategic Orientations Davoud Nikbin
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Internal Marketing and Strategy Implementation: the Impact of Internal Marketing Practices on Employees Satisfaction and Commitment in Implementing Firms Strategic Orientations
Davoud Nikbin
The importance of internal marketing has become one of the main concerns for many organizations, especially in service sector. The major aim of internal marketing is to ensure that employees feel that management cares about their needs, thus, successful application of internal marketing practices will then translate into positive employee attitudes toward their work which will further facilitates superior performance of the firm.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 25, 2010 |
| ISBN13 | 9783843370110 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 144 |
| Dimensions | 225 × 8 × 150 mm · 233 g |
| Language | German |
See all of Davoud Nikbin ( e.g. Paperback Book )