Raju Rajendran

Electronic Commerce Adoption Among Indian Small Businesses: the Case of Tiruppur Knitwear Apparel Exporters Raju Rajendran

With the continuous spread of Internet and its related technologies, the adoption of Electronic Commerce by businesses is also growing rapidly. Electronic Commerce as an integral part of their Electronic Business development brings in immense benefits. These benefits are not only for large businesses: small businesses can also benefit from Electronic Commerce. This book provides a powerful and compelling overview of Electronic Commerce practices of the knitwear apparel manufacturing and exporting Indian small businesses of Tiruppur that attracts the attention of the world business community by their exemplary export performance. ELECTRONIC COMMERCE ADOPTION identifies the business issues related to Electronic Commerce adoption and diffusion and examines their strategic alignment, export barrier perception and business performance for ICT business value generation. Electronic Commerce is an interdisciplinary phenomenon and therefore, this book should be of interest to Academicians, Researchers, Small Business Managers and Professionals in any functional areas of the business world.