The Effect of Corporate Image on Customer's Satisfaction: a Companys Reputation and Its Customers Satisfaction - Nduka Kelechi Sylvia - Books - LAP LAMBERT Academic Publishing - 9783843354219 - September 30, 2010
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The Effect of Corporate Image on Customer's Satisfaction: a Companys Reputation and Its Customers Satisfaction


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This book project is aimed at explaining the effects of corporate image on corporate image on customers' satisfaction . However, this book project depicts that corporate image is consequently assumed to have an impact on cutomers choice of company when service attributes are difficult to evaluate. And further emphasied that customer satisfaction hasbecome a key component of virtually every corporate vision and mission statement.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2010
ISBN13 9783843354219
Publishers LAP LAMBERT Academic Publishing
Pages 100
Dimensions 226 × 6 × 150 mm   ·   167 g
Language German