Biznes-razvitie Konkurentosposobnosti Integrirovannogo Produkta: Triedinstvo "Tovar-upakovka-brend" - Gleb Larionov - Books - LAP LAMBERT Academic Publishing - 9783843324441 - June 14, 2011
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Gleb Larionov
Biznes-razvitie Konkurentosposobnosti Integrirovannogo Produkta: Triedinstvo "Tovar-upakovka-brend" Russian edition

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V knige rassmatrivayutsya metody i sposoby povysheniya konkurentosposobnosti integrirovannogo tovara («tovar-upakovka-brend») na baze kompleksnogo analiza vypuskaemoy produktsii, upakovki i brenda kompanii-proizvoditelya, otsenivaetsya vliyanie intellektual'no-kreativnogo potentsiala kompanii na prodvizhenie na rynok integrirovannogo produkta i predlagayutsya puti sovershenstvovaniya sistemy upravleniya konkurentosposobnost'yu v sovremennykh rynochnykh otnosheniyakh.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 14, 2011
ISBN13 9783843324441
Publishers LAP LAMBERT Academic Publishing
Pages 192
Dimensions 150 × 11 × 225 mm   ·   304 g
Language German  

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