Upravlenie Assortimentom: Upravlenie Assortimentom V Pishchevoy Promyshlennosti - Il'dar Khasanshin - Books - LAP LAMBERT Academic Publishing - 9783843324175 - April 29, 2011
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Il'dar Khasanshin
Upravlenie Assortimentom: Upravlenie Assortimentom V Pishchevoy Promyshlennosti Russian edition

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V dannoy rabote predlagaetsya povysit' effektivnost' upravleniya proizvodstvom i sbytom na predpriyatiyakh pishchevoy promyshlennosti optimiziruya assortimentnuyu strategiyu i taktiku, ispol'zuya podkhody teorii upravleniya, marketinga, logistiki, tak kak segmentatsiya rynka, vybor rynochnykh segmentov, proizvodstvo i realizatsiya sootvetstvuyushchego etim segmentam assortimenta mozhet obespechit' bolee polnoe potreblenie produktsii, a, znachit, snizhenie poter' gotovoy produktsii i, sledovatel'no, povysit' rentabel'nost' produktov. Issleduemaya zadacha upravleniya assortimentom zaklyuchaetsya v tom, chtoby tovaroproizvoditel' svoevremenno predlagal opredelennuyu sovokupnost' tovarov, kotorye by, sootvetstvuya ego proizvodstvenno-tekhnologicheskim vozmozhnostyam i obespechivaya maksimum ego ekonomicheskoy effektivnosti, naibolee polno udovletvoryali trebovaniyam opredelennykh kategoriy pokupateley. Dlya rukovoditeley i spetsialistov predpriyatiy pishchevoy promyshlennosti, a tak zhe shirokogo kruga chitateley, interesuyushchikhsya dannoy problematikoy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 29, 2011
ISBN13 9783843324175
Publishers LAP LAMBERT Academic Publishing
Pages 152
Dimensions 150 × 9 × 225 mm   ·   244 g
Language German  

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