A Case Analysis - Exploring Customer Attitudes on BMW - Geb Weiler Marion Maguire - Books - Diplom.de - 9783838693309 - February 8, 2006
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A Case Analysis - Exploring Customer Attitudes on BMW

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MA-Thesis / Master, die am 05.01.2005 erfolgreich an einer Universit?t in USA im Fachbereich College of Business Administration eingereicht wurde. Abstract: Giving the powerful means of branding and brand-based differentiation for creating and sustaining


118 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 8, 2006
ISBN13 9783838693309
Publishers Diplom.de
Pages 118
Dimensions 148 × 210 × 7 mm   ·   163 g
Language English