Power of Google: a Study on Online Advertising Exchange - Joni Salminen - Books - LAP LAMBERT Academic Publishing - 9783838376257 - August 3, 2010
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Joni Salminen
Power of Google: a Study on Online Advertising Exchange

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Power of Google is a study of exchange between content providers, advertisers and ad networks in the online advertising industry. It examines the structures, processes and relationships that are critical for exchange to take place. Topics include e.g. selling and pricing of ad inventory, roles of different actors, the supply chain of ads from advertisers to website visitors and relational dilemmas arising from trust, task delegation and asymmetric information.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 3, 2010
ISBN13 9783838376257
Publishers LAP LAMBERT Academic Publishing
Pages 140
Dimensions 225 × 8 × 150 mm   ·   227 g
Language German  

See all of Joni Salminen ( e.g. Paperback Book )