Business-to-business Relationships: in Food Supply Chains - Martin Hingley - Books - LAP LAMBERT Academic Publishing - 9783838367460 - May 24, 2010
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Martin Hingley
Business-to-business Relationships: in Food Supply Chains

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This book constitutes analysis of a collection of works published in international business and marketing journal papers, underpinning a review of the subject of Relationship Marketing (RM) in the context of business-to-business marketing exchange. Case material supporting this thesis contributes context for the study of business relationships from the viewpoint of stakeholders and their organisations engaged in partnered and network interaction.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 24, 2010
ISBN13 9783838367460
Publishers LAP LAMBERT Academic Publishing
Pages 336
Dimensions 225 × 19 × 150 mm   ·   518 g
Language German  

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