Unfolding Ambivalence: the Conceptualisation and Measurement of Ambivalent Attitudes in Psychology - Joshua Mcgrane - Books - LAP Lambert Academic Publishing - 9783838347868 - June 28, 2010
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Joshua Mcgrane
Unfolding Ambivalence: the Conceptualisation and Measurement of Ambivalent Attitudes in Psychology

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In the last two decades, ambivalence has emerged as one of the primary concerns of attitude researchers. The acknowledgement that individuals may simultaneously evaluate an attitude object as both positive and negative has challenged a number of the status quos of the attitude literature. This monograph utilises unfolding psychometric models to investigate the implications of ambivalence for the conceptualisation and measurement of attitudes.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 28, 2010
ISBN13 9783838347868
Publishers LAP Lambert Academic Publishing
Pages 228
Dimensions 225 × 13 × 150 mm   ·   358 g
Language German  

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