Reputation Risk Management and Corporate Sustainability: Contemporary Issues in Business and Management - Ayse Kucuk Yilmaz - Books - LAP LAMBERT Academic Publishing - 9783838336282 - January 22, 2010
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Ayse Kucuk Yilmaz
Reputation Risk Management and Corporate Sustainability: Contemporary Issues in Business and Management

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The sustainability is a fundamental path that companies must follow to protect their reputation by a utilizing a holistic enterprise risk management approach. This book focuses how reputation risk management can be used to help manage the new emerging transformed reputational & sustainability risks currently facing corporations. Practical examples from the airline, airport and automotive business segments are presented in this book: Volkswagen AG, Lufthansa AG, Fraport AG and TAV Airport Holding. This book is addressed primarily to professionals, managers, academicians and researchers, but anyone with interest in contemporary issues in business and management.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 22, 2010
ISBN13 9783838336282
Publishers LAP LAMBERT Academic Publishing
Pages 624
Dimensions 150 × 35 × 226 mm   ·   902 g
Language English  

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