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Brochureware and Beyond: Case Studies of Consultant-developed Small Business Web Sites Janene Carey
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Brochureware and Beyond: Case Studies of Consultant-developed Small Business Web Sites
Janene Carey
Brochureware and Beyond examines how small business owners work with web development consultants during the process of designing and implementing a web site. Four engagingly written, detailed case studies illuminate how roles and responsibilities are negotiated between business owner and web developer, and analyze the influences shaping the content and functionality of the end-product. The author argues that to get beyond brochureware with their web sites, small business owners and their web development consultants need to think more strategically and work more collaboratively.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 25, 2009 |
| ISBN13 | 9783838301648 |
| Publishers | LAP Lambert Academic Publishing |
| Pages | 196 |
| Dimensions | 225 × 11 × 150 mm · 310 g |
| Language | German |
