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Advances in Advertising Research (Vol. III): Current Insights and Future Trends - European Advertising Academy Tobias Langner 2012 edition
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Advances in Advertising Research (Vol. III): Current Insights and Future Trends - European Advertising Academy
Tobias Langner
Advances in Advertising Research are published by the European Advertising Academy (EAA). This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
436 pages, 65 black & white tables, biography
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