Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China - Handel und Internationales Marketing Retailing and International Marketing - Karin Pennemann - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783834944917 - June 6, 2013
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Karin Pennemann
Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China - Handel und Internationales Marketing Retailing and International Marketing 2013 edition

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The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.

200 pages, 18 black & white illustrations, 27 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 6, 2013
ISBN13 9783834944917
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 179
Dimensions 149 × 210 × 11 mm   ·   267 g
Language French  

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