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Konsumenteneinstellungen im Social Web: Neuartige Ansatze im internetbezogenen Kontext - Betriebswirtschaftslehre fur Technologie und Innovation Daniel Wagenfuhrer 2012 edition
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Konsumenteneinstellungen im Social Web: Neuartige Ansatze im internetbezogenen Kontext - Betriebswirtschaftslehre fur Technologie und Innovation
Daniel Wagenfuhrer
Anhand von neuartigen Verfahren wie etwa der Computerlinguistik untersucht Daniel Wagenführer systematisch die Relevanz von Konsumenteneinstellungen und zeigt die Möglichkeiten expliziter und impliziter Einstellungsforschung sowie deren inhaltliche Aussagekraft für die Marketingwissenschaft auf.
245 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 20, 2012 |
| ISBN13 | 9783834943705 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 245 |
| Dimensions | 148 × 210 × 14 mm · 322 g |
| Language | German |
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