Hybrid Value Creation - Markt- und Unternehmensentwicklung Markets and Organisations - Vivek K. Velamuri - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783834939609 - April 18, 2013
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Vivek K. Velamuri
Hybrid Value Creation - Markt- und Unternehmensentwicklung Markets and Organisations 2013 edition

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This work deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). Velamuri provides a systematic assessment of the state-of-the-art of the field and identifies empirically derived strategies for hybrid value creation.

208 pages, 24 black & white illustrations, 34 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 18, 2013
ISBN13 9783834939609
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 200
Dimensions 148 × 210 × 12 mm   ·   291 g
Language German  

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