Markenerfolg Durch Brand Communities: Eine Analyse Der Wirkung Psychologischer Variablen Auf OEkonomische Erfolgsindikatoren - Marken- Und Produktmanagement - Popp, Bastian (University of Bayreuth Germany) - Books - Springer Fachmedien Wiesbaden - 9783834929068 - April 28, 2011
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Popp, Bastian (University of Bayreuth Germany)
Markenerfolg Durch Brand Communities: Eine Analyse Der Wirkung Psychologischer Variablen Auf OEkonomische Erfolgsindikatoren - Marken- Und Produktmanagement 2011 edition

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267 pages, black & white illustrations, black & white tables, bibliography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 28, 2011
ISBN13 9783834929068
Publishers Springer Fachmedien Wiesbaden
Pages 267
Dimensions 148 × 210 × 15 mm   ·   349 g
Language German  

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