A Risk-Benefit Perspective on Early Customer Integration - Contributions to Management Science - Christoph Kausch - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783790819618 - August 20, 2007
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Christoph Kausch
A Risk-Benefit Perspective on Early Customer Integration - Contributions to Management Science 2007 edition

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Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Therefore, management needs to be able to assess in advance whether the involvement of customers will add overall value to each particular innovation project.

244 pages, 29 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 20, 2007
ISBN13 9783790819618
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 244
Dimensions 155 × 235 × 15 mm   ·   403 g
Language English  

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