The Right Sensory Mix: Decoding Customers’ Behavior and Preferences - Management for Professionals - Diana Derval - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783662637975 - April 11, 2023
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The Right Sensory Mix: Decoding Customers’ Behavior and Preferences - Management for Professionals Second Edition 2022 edition

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People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. This book helps product managers, marketers, and corporate decision-makers understand and predict customers’ behavior and preferences.


322 pages, 80 Illustrations, color; 6 Illustrations, black and white; XXVII, 322 p. 86 illus., 80 il

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 11, 2023
ISBN13 9783662637975
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 322
Dimensions 150 × 220 × 10 mm   ·   539 g
Language English  

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