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Customer Relationship Management: Concept, Strategy, and Tools - Springer Texts in Business and Economics V. Kumar Third Edition 2018 edition
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Customer Relationship Management: Concept, Strategy, and Tools - Springer Texts in Business and Economics
V. Kumar
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.
411 pages, 115 Illustrations, color; XXV, 411 p. 115 illus. in color.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 11, 2019 |
| ISBN13 | 9783662585542 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 411 |
| Dimensions | 254 × 177 × 25 mm · 1.03 kg |
| Language | German |
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