Developing International Strategies - Rudolf Grunig - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783662571163 - June 15, 2018
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Developing International Strategies Softcover reprint of the original 2nd ed. 2017 edition


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This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge.


218 pages, 93 Illustrations, black and white; XVIII, 218 p. 93 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 15, 2018
ISBN13 9783662571163
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 218
Dimensions 150 × 220 × 10 mm   ·   335 g
Language German  

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