Developing International Strategies - Rudolf Grunig - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783662531228 - September 21, 2016
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Developing International Strategies 2nd ed. 2017 edition

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This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge.


236 pages, 93 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 21, 2016
ISBN13 9783662531228
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 218
Dimensions 257 × 167 × 19 mm   ·   508 g
Language German  

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