Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives - - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783662525456 - October 29, 2016
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Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives Softcover reprint of the original 1st ed. 2015 edition

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This book features not only the latest trends but also academic and industry practitioner stakeholders' perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region.

277 pages, 7 black & white illustrations, 16 colour illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 29, 2016
ISBN13 9783662525456
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 258
Dimensions 150 × 220 × 10 mm   ·   480 g
Language German  
Editor Ng, Patrick P.K.
Editor Ngai, Cindy S.B.

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