Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets - Media Business and Innovation - - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783662521946 - August 27, 2016
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Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets - Media Business and Innovation Softcover reprint of the original 1st ed. 2013 edition

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At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media.

889 pages, 127 black & white illustrations, 47 colour illustrations, 100 black & white tables, biogr

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 27, 2016
ISBN13 9783662521946
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 880
Dimensions 237 × 160 × 51 mm   ·   1.32 kg
Language German  
Editor Friedrichsen, Mike
Editor Muhl-Benninghaus, Wolfgang

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