Storytelling: Branding in Practice - Klaus Fog - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783662500231 - October 25, 2016
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Klaus Fog
Storytelling: Branding in Practice Softcover reprint of the original 2nd ed. 2010 edition

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In its second edition this successful book presents ten new case studies of branding in practice. Written by practitioners, it teaches and inspires students and professionals to use storytelling as a strategic tool for releasing any company's brand potential.

254 pages, 188 Illustrations, color; VI, 254 p. 188 illus. in color.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 25, 2016
ISBN13 9783662500231
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 254
Dimensions 242 × 169 × 22 mm   ·   455 g
Language German  

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