Sredstva Vyrazitel'nosti V Reklamnykh Tekstakh - Vartanova Diana - Books - LAP Lambert Academic Publishing - 9783659666391 - December 23, 2014
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Vartanova Diana
Sredstva Vyrazitel'nosti V Reklamnykh Tekstakh Russian edition

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V poslednee desyatiletie stremitel'noe razvitie reklamnogo biznesa stalo odnim iz naibolee yarkikh yavleniy sotsiokul'turnoy deystvitel'nosti. Reklama okazyvaet znachitel'noe vozdeystvie na obshchestvo, vliyaya na myshlenie, povedenie, stil' zhizni. Ne dlya kogo ne sekret, chto reklamnyy tekst obladaet osoboy siloy vnusheniya i ubezhdeniya. V dannom issledovanii my vyyavim i opishem vozdeystvuyushchie funktsii reklamnykh tekstov, puti ispol'zovaniya vyrazitel'nykh sredstv yazyka, a takzhe popytaemsya otvetit' na voprosy: chto zhe takoe reklama, chto yavlyaetsya garantiey uspekha udachnoy reklamy, i mozhet li reklamnyy tekst manipulirovat' massovym soznaniem?

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 23, 2014
ISBN13 9783659666391
Publishers LAP Lambert Academic Publishing
Pages 72
Dimensions 4 × 152 × 229 mm   ·   125 g
Language German  

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