Shift in Consumer Preferences Regarding Soft Drinks: Research Document Studying Consumer Preferences Shift from Carbonated to Non-carbonated Soft Drinks - Syeda Sani-e-zahra Bukhari - Books - LAP LAMBERT Academic Publishing - 9783659665493 - January 6, 2015
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Syeda Sani-e-zahra Bukhari
Shift in Consumer Preferences Regarding Soft Drinks: Research Document Studying Consumer Preferences Shift from Carbonated to Non-carbonated Soft Drinks

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This research work may help Soft drink businessess to design their marketing schemes, to target potential consumers. It provides and discusses a scenario of shift in consumer preferences in terms of soft drinks with the few reasons that has induced the sudden shift of preferences. Along with this, it also highlights the idea in customer's mind regarding the soft drink whether its carbonated or non-carbonated.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 6, 2015
ISBN13 9783659665493
Publishers LAP LAMBERT Academic Publishing
Pages 84
Dimensions 5 × 150 × 220 mm   ·   143 g
Language German  

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